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Content Provider : RCAAP Language : english Subject : brand coolness

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Dissertation/ Thesis

Impact of Brand Coolness in purchase intention in fast food and festival markets

Authors : Ferreira, João Filipe Botica; Loureiro, Sandra Maria Correia

Subjects: Brand equity; Brand Coolness; Consumer behaviour

Source: Ferreira, J. F. B. (2020). Impact of Brand Coolness in purchase intention in fast food and festival markets [Dissertação de mestrado, Iscte - Instituto Universitário

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